Putting the whole pilot online sparked more social-media buzz than running a trailer for the show in the Super Bowl, according to Networked Insights analysis.
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Will ‘Inception’-y Drama ‘Awake,’ Starring a Harry Potter Villain, Pay Off for NBC?
With Gud's Facebook video, consumers can sniff along, but they might get a whiff of garbage and storm sewers.
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Scratch-and-Sniff Facebook Effort is Gud — If You Like Diesel Fumes
Brands spend a lot of time and resources on Facebook, but not a lot of advertising dollars given the amount of time consumer spend there.
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Facebook Offers Brands, Flush With Fans, New Ways to Spend Money
Video-game launches have been getting bigger, and the push for Electronic Arts' Mass Effect 3 is no exception.
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Mass Effect 3’s Marketing Push Takes Game Launches to New Heights
Review! Review! Famed pizza chain Little Caesars is looking for a creative agency, and the charge is to overhaul the brand, now No. 4 brand in its category
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Little Caesars Seeks Shop for Brand Overhaul