PFA Designs http://www.pfadesigns.com/blog Notes on Advertising, Marketing and the Web Fri, 18 May 2012 21:37:02 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Facebook’s $38 IPO at End of First Day of Trading Worth … $38 http://www.pfadesigns.com/blog/2012/05/facebooks-38-ipo-at-end-of-first-day-of-trading-worth-38/ http://www.pfadesigns.com/blog/2012/05/facebooks-38-ipo-at-end-of-first-day-of-trading-worth-38/#comments Fri, 18 May 2012 21:37:02 +0000 Paul http://www.pfadesigns.com/blog/2012/05/facebooks-38-ipo-at-end-of-first-day-of-trading-worth-38/ Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

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Facebook’s $38 IPO at End of First Day of Trading Worth … $38

]]> http://www.pfadesigns.com/blog/2012/05/facebooks-38-ipo-at-end-of-first-day-of-trading-worth-38/feed/ 0 Days After Quitting Facebook Ads, GM Swears Off the Super Bowl http://www.pfadesigns.com/blog/2012/05/days-after-quitting-facebook-ads-gm-swears-off-the-super-bowl/ http://www.pfadesigns.com/blog/2012/05/days-after-quitting-facebook-ads-gm-swears-off-the-super-bowl/#comments Fri, 18 May 2012 21:14:01 +0000 napara111 http://www.pfadesigns.com/blog/2012/05/days-after-quitting-facebook-ads-gm-swears-off-the-super-bowl/ Is General Motors making a point or acting under new pressures?

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Days After Quitting Facebook Ads, GM Swears Off the Super Bowl

]]> http://www.pfadesigns.com/blog/2012/05/days-after-quitting-facebook-ads-gm-swears-off-the-super-bowl/feed/ 0 Top 10 Twitter Trends of the Week: ‘Little Monsters’ Multiply and Pop Grips the Chart http://www.pfadesigns.com/blog/2012/05/top-10-twitter-trends-of-the-week-little-monsters-multiply-and-pop-grips-the-chart/ http://www.pfadesigns.com/blog/2012/05/top-10-twitter-trends-of-the-week-little-monsters-multiply-and-pop-grips-the-chart/#comments Fri, 18 May 2012 19:52:46 +0000 Paul http://www.pfadesigns.com/blog/2012/05/top-10-twitter-trends-of-the-week-little-monsters-multiply-and-pop-grips-the-chart/ Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week — or any week.

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Top 10 Twitter Trends of the Week: ‘Little Monsters’ Multiply and Pop Grips the Chart

]]> http://www.pfadesigns.com/blog/2012/05/top-10-twitter-trends-of-the-week-little-monsters-multiply-and-pop-grips-the-chart/feed/ 0 DraftFCB Wins SeaWorld Account http://www.pfadesigns.com/blog/2012/05/draftfcb-wins-seaworld-account/ http://www.pfadesigns.com/blog/2012/05/draftfcb-wins-seaworld-account/#comments Fri, 18 May 2012 18:00:02 +0000 Paul http://www.pfadesigns.com/blog/2012/05/draftfcb-wins-seaworld-account/

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DraftFCB Wins SeaWorld Account

]]> http://www.pfadesigns.com/blog/2012/05/draftfcb-wins-seaworld-account/feed/ 0 Facebook IPO Eclipses Google, GM http://www.pfadesigns.com/blog/2012/05/facebook-ipo-eclipses-google-gm/ http://www.pfadesigns.com/blog/2012/05/facebook-ipo-eclipses-google-gm/#comments Fri, 18 May 2012 17:30:02 +0000 napara111 http://www.pfadesigns.com/blog/2012/05/facebook-ipo-eclipses-google-gm/ Facebook Inc. gained as much as 18% in its trading debut, following a record initial public offering that made it more costly than almost every company in the Standard & Poor's 500 Index

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Facebook IPO Eclipses Google, GM

]]> http://www.pfadesigns.com/blog/2012/05/facebook-ipo-eclipses-google-gm/feed/ 0 Yahoo Taps Mollie Spilman as New Chief Marketing Officer http://www.pfadesigns.com/blog/2012/05/yahoo-taps-mollie-spilman-as-new-chief-marketing-officer/ http://www.pfadesigns.com/blog/2012/05/yahoo-taps-mollie-spilman-as-new-chief-marketing-officer/#comments Fri, 18 May 2012 17:22:01 +0000 napara111 http://www.pfadesigns.com/blog/2012/05/yahoo-taps-mollie-spilman-as-new-chief-marketing-officer/ Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.

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Yahoo Taps Mollie Spilman as New Chief Marketing Officer

]]> http://www.pfadesigns.com/blog/2012/05/yahoo-taps-mollie-spilman-as-new-chief-marketing-officer/feed/ 0 MediaBrands Spinoff Network Will Be Called BPN http://www.pfadesigns.com/blog/2012/05/mediabrands-spinoff-network-will-be-called-bpn/ http://www.pfadesigns.com/blog/2012/05/mediabrands-spinoff-network-will-be-called-bpn/#comments Fri, 18 May 2012 16:51:02 +0000 napara111 http://www.pfadesigns.com/blog/2012/05/mediabrands-spinoff-network-will-be-called-bpn/ Plans for a third agency network at MediaBrands are finally firming up.

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MediaBrands Spinoff Network Will Be Called BPN

]]> http://www.pfadesigns.com/blog/2012/05/mediabrands-spinoff-network-will-be-called-bpn/feed/ 0 Foursquare Hires Former iAd Exec as Revenue Chief http://www.pfadesigns.com/blog/2012/05/foursquare-hires-former-iad-exec-as-revenue-chief/ http://www.pfadesigns.com/blog/2012/05/foursquare-hires-former-iad-exec-as-revenue-chief/#comments Fri, 18 May 2012 15:21:01 +0000 napara111 http://www.pfadesigns.com/blog/2012/05/foursquare-hires-former-iad-exec-as-revenue-chief/ A darling of the New York startup scene starts to get serious about building a business out of its 20 million users.

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Foursquare Hires Former iAd Exec as Revenue Chief

]]> http://www.pfadesigns.com/blog/2012/05/foursquare-hires-former-iad-exec-as-revenue-chief/feed/ 0 USA’s Social-TV Upfront: Network Pitch Becomes a Trending Topic http://www.pfadesigns.com/blog/2012/05/usas-social-tv-upfront-network-pitch-becomes-a-trending-topic/ http://www.pfadesigns.com/blog/2012/05/usas-social-tv-upfront-network-pitch-becomes-a-trending-topic/#comments Fri, 18 May 2012 15:19:02 +0000 Paul http://www.pfadesigns.com/blog/2012/05/usas-social-tv-upfront-network-pitch-becomes-a-trending-topic/ USA actors posted messages to Twitter while onstage at the network's upfront presentation while fans tweeted outside.

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USA’s Social-TV Upfront: Network Pitch Becomes a Trending Topic

]]> http://www.pfadesigns.com/blog/2012/05/usas-social-tv-upfront-network-pitch-becomes-a-trending-topic/feed/ 0 Doing It Wrong: 11 Boring Things GM Posted on Facebook http://www.pfadesigns.com/blog/2012/05/doing-it-wrong-11-boring-things-gm-posted-on-facebook/ http://www.pfadesigns.com/blog/2012/05/doing-it-wrong-11-boring-things-gm-posted-on-facebook/#comments Fri, 18 May 2012 15:15:42 +0000 Paul http://www.pfadesigns.com/blog/2012/05/doing-it-wrong-11-boring-things-gm-posted-on-facebook/ GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.

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Doing It Wrong: 11 Boring Things GM Posted on Facebook

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